May 21, 2011

Organic Wear 100% Natural Origin Mascara

For my first post I am reviewing this widely accessible drugstore mascara made by Physician's Formula's Organic Wear line. I purchased this mascara because it was more convenient and inexpensive than a lot of the natural mascaras out there. The problem is that this is a case of you get what you pay for. The packaging is definitely different; the leaf cap is a novelty. The product itself is what I have the biggest problem with. The consistency is thinner than many mascaras, which really limits how much volume it can add to the lashes, and it doesn't do much lengthening either.

The worst part is that throughout the day when I would wear this, it would start to make my eyes sting horribly if any got in it. I'm not talking about like a little stinging, but intense burning that would make my eyes water enough to make most of it come off and migrate under my eyes. Not exactly the look I was going for. I'd never had this experience with a mascara before, and I had used non-natural drugstore brands for years. I might have sensitive eyes, but I checked the reviews and I'm not the only one who had this problem.

In terms of the ingredients, many other blogs and websites have pointed out that the Organic Wear line uses several not so natural ingredients. The mascara's ingredients aren't too bad, but there are two (Soybean oil PEG esters and Magnesium Aluminum Silicate) that rank as 4's on the EWG database. Overall, I might be able to recommend this because it is the lesser of many evils at the drugstore, but the product performance is just too sub par.

EWG rating (preliminary): 2

IngredientsCitrus Aurantium Dulcis (Orange) Fruit Water (Produced from Organic Farming), Glycerin, Iron Oxide, Microcrystalline Cellulose, Glyceryl, Stearate, Water, Beeswax (Apis Mellifera) (Produced from Organic Farming), Jojoba Esters, Tapioca Starch (Produced from Organic Farming), Copernicia Cerifera (Carnauba) Wax (Produced from Organic Farming), Stearic Acid, Glyceryl Caprylate, Aloe Vera (Aloe Barbadensis) Leaf Juice (Produced from Organic Farming), Cellulose Gum, Cinnamic Acid, Cucumis Sativa (Cucumber) Fruit Extract (Produced from Organic Farming), Glycine Soya (Soybean) Oil (Produced from Organic Farming), Oryza Sativa (Rice Protein (Hydrolyzed)), Magnesium Aluminum Silicate, Olea Europaea (Olive) Leaf Extract (Produced from Organic Farming),Titanium Dioxide

Where to buy: $6-10 at drugstores
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